News
iHasta la vista Bruselas! (08/07/2010-06/08/2010)Working was Springs' keyword. Adventure will be Summers'! We spread out across Europe for our yearly vacation: from the 08th of July till the 06th of August. 'Making money work' (07/10)Design of a report for EuroAce (the European Alliance for Companies for Energy Efficiency) on financial incentives for increasing energy efficiency. Eurocities NLAO report (06/10)Design of Eurocities' NLAO report in 5 languages. This publication shares the experiences in the field of active inclusion of 5 major European cities: Bologna, Prague, Southampton, Stockholm, Rotterdam. Coming soon: AISE annual report (06/10)Design and layout of the 2009 Annual and Sustainability Report of the International Association of Soaps, Detergents and Maintenance Products.
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Contact
Cervantesstraat 75
B-1190 Brussels
Tel. +32 (0)2 343 81 19
Fax +32 (0)2 403 07 95
Mob. +32 (0)498 14 16 64
www.fueldesign.be
What we do
Because there is more to publishing than simply layout.
Institutional and international
We focus on institutional communication: international organisations, government agencies, international associations and ngo's are our main clients. Limiting ourselves? Yes. On purpose. Because we prefer to be outstanding in a restricted field, rather than average in a larger field. Multilingual as we are, we can serve most of our clients in their mother tongues. And having worked in the institutional/international field for several years, we acquired a precious knowledge of the culture, the needs and the issues of this specific world.
Content and ideas
Starting from content and ideas. That is our approach to visual communication. And that sets us apart from many graphic design agencies for whom design is little more than layout. Before jumping into practicalities as pantone values and image resolutions, we reflect, we ask questions, we discuss. Like that we strive to get a clear overview of the clients' values, audience and objectives. And this pays off. With a clear picture of who our clients are and what they want to achieve, we develop visual communication solutions decidedly faster and better in tune with your content and identity.
Service and network
Are we boasting if we say that over the 2 years of our existence we achieved a client fidelity of 90%? Allow us to boast a littlebit more. The 10% we don't work with anymore, moved elsewhere or had one-shot jobs for us. Quality of the output certainly explains our clients' fidelity. But quality of output can only be achieved and maintained by quality of process, outstanding service, good listening capacities and a vast network of suppliers in many fields, who have proven they are worth our trust.
Print and publishing
Pixels are no paper. So print remains at the core of all institutional communication work. We conceptualize, design and layout annual reports, brochures, newsletters, leaflets, policy papers and so on. If need be, we can also offer copywriting or editing services, translation, image hunting or photography. We can work with the printer of your choice or rely on our Brussels-based printing partners. We have a fast and proven work-flow for all kinds of printed publications, simple or snazzy, basic or enticing.
Identities
Visual communication starts with a visual identity. A logo and templates are key elements to this identity. But that is not enough. Equally important are rules and conventions for the roll-out of your identity, defining your colours, your fonts, your house-style paper. Such rules are usually compiled in a visual identity guideline, streamlining your visual communication and keeping it consistent overtime. We conceptualize, layout, edit guidelines. In tune with your real needs and in the language of your choice.
Logos
A logo is the front door of your organisation. Looking good is one requirement, fitting the building another. And that means: being in tune with the identity and mission of your organisation. From timeless classicism to cutting edge and daring design: we do what it takes to give you a logo that fits your image. And that can be the core of your visual identity for many years to come. By offering different workflow packages, we can work for a wide array of budgets and requirements.
Web
The perfect website? A website that runs smoothly, has the looks, scores high on usability and is easy to maintain by you and your staff. In this creative process, our focus lies on usability and design. Working in close collaboration with your or our webdeveloper, we give your website the looks and the structure it needs. With or without a CMS and from initial concept to final launch. Feeling the urge to freshen things up? A website redesign is more easily done than most people think.